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Brazil Targets African Markets Beyond Commodities

Wednesday 26 August 2026 - 11:42am

By
Leonardo Sobreira
NNA News Desk Johannesburg, South Africa
Brazil Targets African Markets Beyond Commodities

Image Credit: ApexBrasil

NNA News - Brazil is seeking to deepen its economic engagement with Africa through a business mission spanning South Africa, Zambia and Mozambique, as it looks to expand trade, attract investment and increase the share of higher-value products in its exports to the continent. This report is compiled by Brasil 247

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The Business Mission to Southern Africa, organised by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in partnership with Brazil's Ministry of Foreign Affairs, runs from Aug. 26 to Sept. 2. The programme includes business seminars, business-to-business meetings, institutional engagements and participation in the Maputo International Fair (FACIM 2026) in Mozambique, where Brazil will be the Guest Country of Honor.

The mission will begin in Johannesburg before moving to Lusaka and Maputo. It will conclude in Addis Ababa, Ethiopia, where ApexBrasil plans to open a new international office. For African markets, the significance of the initiative lies in Brazil's effort to move beyond a trade relationship centred largely on agricultural and other commodities and develop greater commercial opportunities in manufactured and higher-value products.

ApexBrasil's assessment identifies opportunities for Brazilian companies in areas including machinery and equipment, chemicals, manufactured goods, healthcare, infrastructure, energy, food and beverages and agribusiness. Africa's expanding population and consumer markets are central to Brazil's strategy. The continent currently has about 1.5 billion people and is projected to reach 2.5 billion by 2050, creating growing demand for goods, services, infrastructure and technology.

Brazil's existing trade with Africa is valued at US$23.7 billion, while an ApexBrasil Opportunities Map has identified 5,309 potential export opportunities for Brazilian products across African markets. Nearly 3,000 of those opportunities are reportedly concentrated in machinery and equipment, chemicals and manufactured goods, suggesting potential for Brazil to diversify its exports beyond commodities. Agribusiness remains an important part of Brazil's commercial relationship with Africa. Brazilian exports to the continent include sugar and molasses, maize, iron ore, poultry, soybeans, fuel oils and beef.

However, ApexBrasil has identified opportunities to increase exports of products with greater levels of processing and industrial value. These include generators and electric motors, automotive components, medicines, specialised machinery, paper and paperboard. Such diversification could create opportunities for African businesses and consumers while also raising questions about how expanding trade can contribute to local production, industrial development and value creation within African economies. The Brazilian mission is therefore taking place against a broader push for stronger South-South economic cooperation. Brazil has sought to rebuild and deepen relations with African countries since President Luiz Inácio Lula da Silva returned to office in 2023.

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ApexBrasil has maintained commercial initiatives in several African markets and currently operates 20 sectoral projects focused on 16 African countries. These cover sectors including agribusiness, food and beverages, machinery and equipment and healthcare. The mission will also provide an opportunity for Brazilian companies to engage directly with African businesses and institutions in markets where commercial relationships are already developing. Brazil's trade with Africa is not one-directional. While Brazil exports agricultural products, manufactured goods and other commodities to the continent, it imports strategic inputs including fertilisers and oil.

This trade structure creates potential for expanded economic cooperation, but also highlights the importance of developing more balanced and value-added trade relationships. For African economies, the potential benefits of greater Brazilian engagement will depend on how commercial partnerships translate into investment, local production, technology transfer, employment and stronger regional value chains.

The mission's programme includes business matchmaking and institutional engagements intended to connect Brazilian companies with partners in the participating African markets. Brazil's participation in FACIM 2026 in Maputo is expected to provide another platform for these engagements. The country's planned ApexBrasil office in Addis Ababa will also expand its institutional presence on the continent and provide a base for closer engagement with African markets.

The initiative comes as African countries continue seeking to attract investment, expand manufacturing capacity and strengthen intra-African and international trade links. For Brazil, the challenge is to convert its growing interest in Africa into sustained commercial relationships. For African markets, the value of such engagement will ultimately depend on whether increased trade also supports domestic industrialisation and broader economic development.

The current mission represents another step in that process, bringing Brazilian companies and public institutions into direct engagement with businesses and governments across several African markets.

TOPICS: Brazil, Africa, Trade, Investment, ApexBrasil, Sou
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